Commercial Ice Melt: The Best Rock Salt for Your Home

The kids are heading back to school and the fall and winter months are coming up quickly. That, of course, means that we can start to expect frost, sleet, ice and snow. Are you prepared?

Savvy NJ homeowners make the decision to stock up on high-quality commercial ice melt before the midnight hour. This means that you need to know which type of rock salt is best for your home, how much to purchase and where you can get it for the lowest prices. Fortunately, you don’t have to be an ice melt expert to obtain this type of information. As the experts, we’re here to provide you with the 411 on the ideal commercial ice melt for your home.

Why Commercial Ice Melt?

When you hear the words “commercial ice melt”, you might think of big snow plows distributing rock salt across the city streets, or major business parks and school campuses preparing for the winter. Why would your home ever require a commercial grade deicer? While you might not need to use the same bulk quantities of commercial ice melt, though, you and your family certainly deserve the same quality that commercial blends have to offer.

Commercial deicers work quickly, efficiently, and effectively so that your home’s driveway, walkways, patio and other surfaces are safe to walk and drive upon – no matter what. They’re also easy to apply, safe to use and extremely affordable. What’s not to love?

Safer-Than-Salt: The Best Commercial Ice Melt

So you’ve come to the decision that a commercial ice melt is a great choice for your home – now what? If you start looking at your options, you may initially feel overwhelmed by the different available products. When you know what to look for from the very best commercial blend deicers, though, you’ll realize that there’s really only one choice: Safer-Than-Salt.

Safer-Than-Salt is a commercial formula ice melt that has been designed to melt snow and ice faster than other products, and to make sure that it stays melted. The product is comprised of a proprietary mix of sodium chloride (traditional rock salt), calcium chloride, potassium chloride and magnesium chloride. The ice melt is then coated with calcium magnesium acetate (CMA). The combination of these makes it possible not only for the ice melt to lower the freezing point of water to -25 degrees Fahrenheit, but it also allows the ice melt to heat snow and ice exothermically, thus speeding up the melting process.

Homeowners can enjoy working with Safer-Than-Salt in 2 ways: by picking up the commercial ice melt or by selecting the Breeder’s Preferred blend, which is intended for use in homes with pets. Both products can be purchased by the bag, the pallet (49 bags per pallet), or the truckload (18 pallets per truckload). This means that homeowners with properties large and small can get the best possible deal when stocking up on Safer-Than-Salt.

Benefits of Safer-Than-Salt Commercial Ice Melt

Don’t just take our word that Safer-Than-Salt is the best commercial deicer. The facts speak for themselves. Here’s a look at some of the many advantages to working with Safer-Than-Salt:

Melting Power

When compared to other ice melting products, Safer-Than-Salt is more powerful, obliterating snow and ice and creating a clear path for you and your loved ones.


Don’t stand around waiting for your ice melt to start working – watch it in action! Safer-Than-Salt immediately begins heating the snow and ice around it while lowering the freezing point of water so that you can get on your way quickly.

Freezing Point

Because Safer-Than-Salt has such a low freezing point, you won’t have to worry about water re-freezing each time the temperature drops. This will reduce the amount of ice melt that you need to use and will ensure that your concrete and paved surfaces aren’t prone to cracking and scarring.


Safer-Than-Salt is tinted pink to make it easy for you to see where you have already spread your ice melt. This will improve safety and decrease the amount of ice melt that you spread.

Child Safety

Safer-Than-Salt is safe to use in areas where children are at play. It is less toxic and is easy to spot.

Pet Safety

Some commercial ice melt products can cause serious irritation and even chemical burning on the paws of dogs, cats and other animals. Safer-Than-Salt is formulated to protect an animal’s paws while also being less toxic, thus improving safety in the event that your pet accidentally consumes snow that has been exposed to your ice melting product.

Environmental Safety

Safer-Than-Salt is designed to be less corrosive and less harmful to plants and vegetation surrounding your driveways, walkways, and other paved surfaces.


Safer-Than-Salt is one of the most affordable commercial ice melt products on the market – especially when you buy in bulk quantities.

Stocking Up on Safer-Than-Salt

Once you’ve made the decision to work with Safer-Than-Salt, it’s time to start stocking up. Ordering your ice melt in advance is always a smart idea in areas like NJ which are prone to harsh winters. It’s best to be prepared before the cold weather strikes, and to have enough on hand to avoid getting caught in the middle of an ice melt shortage.

To determine how much ice melt to purchase you’ll need to carefully measure the length and width of your coverage area in feet. This will reveal the square footage of the area to be covered with ice melt. Next, multiply the square footage by 3.1 to determine how many pounds of rock salt will be required. Finally, divide the pounds of rock salt needed by 50. This will be the number of bags that you’ll need to purchase.

Remember that this will yield enough rock salt for one winter storm. According to US Climate Data, New Jersey experiences approximately 38 days with precipitation from November to February, so you’ll need to plan accordingly.

If you determine that you’ll need 49 bags of ice melt or fewer to get you through the winter, you’ll fare best by purchasing individual bags of deicer. Any more than this and you’ll want to look into maximizing your savings by purchasing by the pallet. You may even consider getting together with your neighbors to order a bulk quantity and split the bill as this will allow all of you to enjoy bulk savings.

Buying Safer-Than-Salt Commercial Ice Melt in NJ

Braen Supply is the largest and most trusted supplier of Safer-Than-Salt commercial ice melt and Breeder’s Preferred in NJ and its surrounding areas. We carry a massive inventory of ice melt to ensure that you’re able to order the quantity you need to get you safely through the winter. We’re happy to answer any questions you may have or to help you calculate your needs. Our Safer-Than-Salt commercial ice melt is available at competitive, wholesale prices and can be picked up or bulk delivered to areas throughout parts of NJ, NY, NYC and PA. 

Rock Salt Buying Guide